Here are some things I’ve done.
Have some fun.
Building a tabletop game brand
I did say ALL things design. I co-founded a board game company and designed everything to go with it. From the products (games) to the logo, website, and supporting materials, I worked to create a memorable, fun experience.
Get hungry.
Creating a one-stop meal-prep portal
My family likes to eat. Recipes, meal planning, and grocery shopping are all vital to our foodie lifestyle, but I couldn’t find a comprehensive solution that offered all those parts in one place. This project changed that.
Live clean.
Transforming the laundry experience
Activewear isn’t the same as regular cotton laundry, so it should be cleaned differently, too. I joined this startup and built its brand from unknown to products in thousands of stores by exploring users’ perceptions of ‘clean’.
